• Dua Lipa Rocks Puma's Bold New Sneakers in Campaign Photos

    6 days ago - By Billboard

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    Dua Lipa is known for her Y2K-inspired style, and her first campaign shoot with Puma is a throwback with a modern twist.
    The star took to Instagram on Tuesday to share a series of photos rocking Puma's new women's silhouette, Mayze. She paired the stacked midsole look, which comes in black and white, with crop tops, vintage windbreakers, a beaded necklace and mini hair braids.
    See her post here .
    “The Mayze is the perfect fit, it works for me on stage and...
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  • BTS Teams Up With Helinox for Limited Edition Collection

    6 days ago - By Billboard

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    Springtime is here, along with camping season.
    Outdoor gear company Helinox teamed up with BTS on Wednesday to launch a fittingly purple-themed collection , including foldable chairs, cots, tables, gym bags and name patches.
    Purple has always been a notable aesthetic for BTS, stemming all the way back to when member V spread love for the ARMY in November 2016 by telling them, “I purple you.” To the superstar boy band and their fans, the violet hue represents...
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  • J Balvin Radiates Positivity for New Guess x FriendsWithYou Collection

    6 days ago - By Billboard

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    Warmer weather is officially upon us, which means it's time to incorporate some bright colors into our wardrobes.
    Guess ' new collaboration with FriendsWithYou , announced on Wednesday , does the trick with vibrant, fun silhouettes complete with decorative embroidery and logos. Cloud graphics are also weaved in throughout the collection as a nod to light and serenity.
    J Balvin , known for his bright and eccentric fashion sense, stars in the campaign which...
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