• What's a Livestream Worth?

    4 monthes ago - By Billboard

    In April, Dutch DJ Oliver Heldens cruised the canals of Amsterdam in an open-air boat outfitted with turntables, blasting a set of future house music that was streamed on YouTube.
    The spectacle cost between $5,000 and $10,000 to produce, but Heldens made it free for viewers. He thought of it as a marketing expense to stay in fans' minds as coronavirus lockdowns became the norm around the world, his manager, Dave Frank, tells Billboard .
    In the five months since, livestreamed concerts are slowly becoming a source of revenue, as well as promotion. These days, Frank, of management firm Milk &...
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