• How Beauty Vlogs Became the Shy Queer Guy's Introduction to Makeup

    3 days ago - By Pop Sugar

    "Stop fidgeting or it'll smudge," my boyfriend Raphael commands. Ahead of brunch, he's doing my makeup for the first time. Sleep evaded me last night, and because I was not born with it, our friends at Maybelline have come to the rescue .
    Cosmetics have long helped women find confidence, and they're now doing the same for more and more men and male-presenting people, especially in the LGBTQ+ community. Men wearing makeup is nothing new, of course, but the movement first became more mainstream in 2014 and 2015, with brands like Clinique and Tom Ford dropping concealers and foundations for...
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