• TikTok's Knack for Connecting Fans With Songs & Brands Examined in New Study

    2 days ago - By Billboard

    TikTok's influence on popular music is by now undeniable, as challenges and trends on the video-sharing app routinely propel songs up the music charts and turn emerging artists into stars. But song uses on TikTok don't automatically translate to streams, and artists and executives have had little data to understand how songs go from being popular on TikTok to becoming a hit beyond it.
    A new study by TikTok and MRC Data released today provides some answers.
    According to the results of the study, which was conducted on U.S. TikTok users in November 2020, 67% of TikTok users are likely to...
    Read more ...

     

  • With YouTube ‘Super Thanks' fans can now tip a video or artist

    3 days ago - By Hypebot

    YouTube has added Super Thanks, its s first monetization feature that allows fans to tip creators for uploaded videos rather than livestreams. Super Thanks is YouTube's fourth Paid Digital Good..
    Read more ...