• Behind the Scenes: MaLLy's balloon-filled ‘WWDI'

    9 days ago - By The Current

    Minneapolis rapper MaLLy 's latest video for his pensive track “WWDI,” directed by Victor Rukavina and Stevie Kane of 1Light Films, features a vibrant color scheme and themes of universalism. “WWDI,” short for “Why We Do It,” starts with a child walking hand in hand with an older man and releasing a bright red balloon from Gold Medal Park. It drifts over the city until finding its way to the hands of MaLLy. The rapper sits on a bench, in front of the Minneapolis skyline and, throughout the course of the video, flashes between different uniforms, ranging from firefighter's gear to scrubs to...
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