• Sound Diplomacy's Shain Shapiro Wanted Countries to Invest in Music. So He Took His Case to the U.N

    15 days ago - By Billboard

    Shain Shapiro has been working with city governments, festivals and other entities to develop localized music markets via his U.K.-based strategic consultancy, Sound Diplomacy, since 2013. In recent years, however, he felt he needed to address a more fundamental problem.
    “I felt like no matter how good , we weren't tackling the systemic reason why music wasn't taken as seriously than any other sector,” Shapiro tells Billboard .
    Shapiro was especially perplexed by the absence of music in discussions around the U.N.'s Sustainable Development Goals , a collection of 17 intertwined objectives...
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