• Coffee Shops, Clothing Stores & Beyond: How This Swedish Startup Is Boosting Background Music Paydays

    9 days ago - By Billboard

    Stockholm - In 2013, after Ola Sars returned to Sweden from Los Angeles, where he had led the team that built the original Beats Music platform, the serial entrepreneur met with Spotify CEO Daniel Ek to discuss an idea. Sars wanted to build a business-to-business platform for the kind of background music that stores and coffee shops use to create ambience - and handle all of the relevant licensing for them. For years, that business had been dominated by companies like Muzak - part of Mood Media since 2013 - which use curators and proprietary equipment to create and deliver music...
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