• Livestreaming Failures Hurt Everyone. Here's How We Can Improve

    3 monthes ago - By Billboard

    Recently, Billboard posed a difficult question that the live music industry-artists, managers, event producers, and most of all, technology vendors-should take to heart. After a year of experiments, Billboard asked , “why can't music get livestreams right?”
    Let's start with a difficult, but necessary truth: every livestreaming failure is a setback for artists, fans, and ultimately, everyone working in the space. The reason why individual failures are a collective setback is that the livestreaming contract between artists and fans is still evolving. Ask fans to describe their expectations...
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